BUSINESS
AI Will Make Local Filmmakers Unstoppable
Everyone assumed AI would hit the small shooters first. It's landing at the top instead, and down here the job is getting easier.
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Reviews, tutorials, and unvarnished takes on the modern post-production stack.
BUSINESS
Everyone assumed AI would hit the small shooters first. It's landing at the top instead, and down here the job is getting easier.
FINAL CUT PRO & AI EDITING
Clip Up Pup takes one exported timeline, slices it, AI-tags every clip on your own Mac, embeds the metadata and sends it to the agencies. One…
STOCK FOOTAGE
Not many people are talking about this, but the pricing of AI video is the story hiding underneath all the demos. The generators are genuinely astonishing;…
BACKUP & OFFLOAD
I want to tell you two stories. One is about the biggest animation studio in the world nearly losing an entire film. The other is about…
STOCK FOOTAGE
There’s a line quietly appearing on stock contributor statements that almost nobody is talking about: dataset earnings. If you sell photos or footage on the big…
STOCK FOOTAGE
A viral article has been doing the rounds claiming that stock photography has collapsed by 98%, from $1.47 billion down to $31 million. Buries the whole…
FINAL CUT PRO & AI EDITING
The motion graphics in the video below are custom. Nobody sold them to me, no template pack, no subscription. I briefed them in plain English and…
FINAL CUT PRO & AI EDITING
Some of you reading this feel like AI is completely overwhelming. There’s a new tool every single week, it’s moving faster than any of us can…
STOCK FOOTAGE
Every so often a piece of regulation lands that actually changes the maths for people like us. This is one of them. The EU’s AI labelling…
GEAR & MONEY
People ask me all the time what gear I use, so here it is in one place: the kit I actually shoot paid work with, not…